Twitter Runs Ads for Disney, Microsoft, and the NBA Next to Neo-Nazi Propaganda
Twitter can’t afford to cause brands even more headaches
Easily avoidable controversies like running ads against neo-Nazi content could make brands even more uncomfortable placing ads on the social network, which is the last thing Twitter needs. Dataearlier this year by SensorTower shows Twitter has just 625 of the top 1,000 advertisers it had prior to Musk’s takeover in September. That sudden mass evacuation of brands has reportedly resulted in a 60% decline in Twitter’s monthly revenue from advertisers between October 2022 and the end of January.
“For many communities, his willingness to leverage success and personal financial resources to further an agenda under the guise of freedom of speech is perpetuating racism resulting [in] direct threats to their communities and a potential for brand safety compromise we should all be concerned about,” McDonald’s Chief Marketing and Customer Experience Officer Tariq Hassan wrote.
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