UNVERIFIED Twitter on Thursday began a purge of blue verification check marks from users who have not signed up for its subscription service, with the checks disappearing from the accounts of journalists, academics and celebrities.
The blue checks even disappeared from the accounts of some of the most well-known and widely followed people on the social network, including Kim Kardashian, Beyonce, Bill Gates, Pope Francis, former president Donald Trump and Twitter founder Jack Dorsey.
The change — and its confusing rollout — threatens to create an even greater risk of impersonation of high-profile users and confusion over the veracity of information on the platform. Twitter had previously said it would"begin winding down" blue checks granted under its old verification system — which emphasized protecting high-profile users at risk of impersonation — on April 1. In order to stay verified, Musk said, users would have to pay $8 per month to join the platform's Twitter Blue subscription service, which has allowed accounts to pay for verification since December.
The decision to move forward with the change is just the latest example of Musk's Twitter upending the experience for users — and in this case, not just any users, but many of the most high-profile accounts that have long been a key selling point for the platform. "There shouldn't be a different standard for celebrities," he said in an earlier tweet. The paid feature could also drive revenue, which could help Musk, who is on the hook for significant debt after buying Twitter for $44 billion.
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