Twitter said it plans to expand the types of political and issue-oriented advertising allowed on the service.
The big picture:
Other online companies that once eschewed political advertising have also been growing more open to such ads, including Spotify and Hulu.Jake Sticka, VP of client strategy for progressive political ad firm Rising Tide Interactive, praised the move. "Under Twitter’s previous policy, a company like ExxonMobil could advertise its work with very few limitations but climate advocacy groups were restricted from any running any advertising that held polluters to account.
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