Twitter public relations AKA Elon Musk’s personal Twitter account announced just after midnight today that Twitter will likely re-launch the Verified program next week Friday, on December 2.
The new program will have multiple colors for different kinds of accounts, and Musk says that there will be manual verification before the checkmark activates.
Verified companies will get a gold checkmark, verified government accounts will get a grey checkmark, and individuals — celebrity or not — will get a blue checkmark. The biggest question: how will Twitter manually verified all accounts before the checkmark activates? The company dropped about half of its 7,500 employees in a mass layoff, another 1,000 or so quit when confronted with an ultimatum from Musk to work harder, and Twitter also axed about 80% of its contractor workforce.
That suggests Musk will either offload the verification task onto other entities or take a very long time to work through reported about verified accounts. Alternatively, the launch date could get punted farther down the road: Musk does use the word “tentatively” in his launch announcement.
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