“Please note that Twitter will do lots of dumb things in coming months,” Musk tweeted. “We will keep what works & change what doesn’t”
Now you see a new “official” label on some high-profile Twitter accounts, now you don't.
The rollout appeared arbitrary, with some politicians, news outlets and well-known personalities getting the official label and others not. Musk seemed to acknowledge the confusion and embraced his role as “Twitter Complaint Hotline Operator” as he invited users to send him complaints. Before they disappeared, the labels were causing confusion. For instance, users in London could see an “official” label attached to a BBC News account, but the label didn't show up for users in the U.S.
The site's current system of using what are known as “blue checks” confirming an account's authenticity will soon go away for those who don't pay a monthly fee. The checkmarks will be available at a yet-to-be-announced date for anyone willing to pay a $7.99-a-month subscription, which will also include some bonus features, such as fewer ads and the ability to have tweets given greater visibility than those coming from non-subscribers.
The gray label — a color that tends to blend into the background whether you use light or dark mode to scroll Twitter — was an apparent compromise. But it was expected to lead to more confusion, as Twitter users accustomed to the blue check as a mark of authenticity would now have to look for the less obvious “official” designation.
“Not all previously verified accounts will get the ‘Official’ label and the label is not available for purchase," said Crawford, who recently was the subject of a viral photo showing her sleeping on the floor of a Twitter office while working to meet Musk’s deadlines.
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