The NFL, as usual, finishes on top.
After football, CBS’ NCIS is the most-watched show on the broadcast networks with 9.86 million viewers; the network has eight of the 10 most watched series for the season.
Where did those missing viewers go? Partly to streaming, which isn’t measured in Nielsen’s seven-day ratings but can pad a show’s audience by 30 percent or more for scripted series over the course of a week. CBS, for instance, claimed seven shows with at least 10 million cross-platform viewers and five with 11 million or more.
Viewers under 50 are also more likely to stream shows vs. watching them live or via a DVR, which means a number of other series likely crossed the Mulaney Line with the cross-platform boost. Of the 132 network series that aired during 2022-23 , 15 managed total viewer gains from a season ago. Only five grew their 18-49 ratings, and six others were even in the key demo.
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