TV ad breaks could get longer as rules are reviewed
Advertising breaks on UK television channels could get longer and more frequent as part of a review of broadcasting rules by regulator Ofcom.
The regulator pledged to "listen to different views and examine what TV viewers say" before any changes.current rules state The channels can run advertising breaks of up to eight minutes per hour during prime time periods of 18:00-23:00 and 07:00-09:00.
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