The Goop diapér “lined with virgin alpaca wool and fastened with amber gemstones” was actually a call to action.
Photo by Rachel Murray via Getty Images
On Wednesday, Goop seemingly announced that Gwyneth Paltrow had added perhaps the most outlandish item in her wellness empire’s inventory yet by posting an Instagram that read “The Diapér[,] $120 for 12.” That may sound pretty cheap for a company known to hawk items such asgold dumbbells, except the product in question was literally… a diaper, and a disposable one at that.
To give you an idea of the outrage, where as Goop’s previous post received 20 comments, this one quickly racked up 2,222. The response was so extreme that six hours later, and afterposted a scathing piece unabashedly breaking the embargo, Goop next Instagrammed a video of Paltrow explaining it was all a ruse. “Goop launched a luxury disposable diaper, at $120 for 12, and there was a lot of outrage,” she said, showing off the “fictional” product. “Good. It was designed to piss us off.
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