New social media campaign from Tucson Border Patrol uses personal stories and emojis to show teens that smuggling is not 'a quick payday with no consequence.'
Danyelle Khmara The Border Patrol’s Tucson Sector is spearheading a video campaign to dissuade teens and young adults from getting recruited into the smuggling of humans.
“It can literally change the trajectory of their lives once they become involved with the legal system,” he said. “There’s a lot at stake.” “The use of these emojis and even the font and the way the text is written, it is written for a young audience,” he said. “There’s no question it’s going to connect with much younger people.”
Listen now and subscribe: Apple Podcasts | Google Podcasts | Spotify | RSS Feed | Omny Studio “What they won’t tell you is you could spend the rest of your life in jail, you could die or you could kill someone else who had nothing to do with your decision,” said Arizona Department of Public Safety Director Jeff Glover in one of the videos.
The passengers in the vehicles are often not wearing seatbelts or are in the trunk, as in an incident in February, where a 43-year-old Mexican citizen who had crossed the border undocumented died after being in the trunk of a Toyota Corolla that hit a semi-truck after it fled from law enforcement. Also, a state law against human smuggling was approved in September, and in the last four months of 2022, there were about 130 cases filed in Cochise County under the new charge, Modlin says.
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