Joe Biden's campaign is trying to develop a social media force that can compete with President Trump's well-established digital “army” of meme makers and political influencers. It won't be easy.
Democratic presidential candidate former Vice President Joe Biden speaks at Alexis Dupont High School in Wilmington, Del., on June 30, 2020. As his bid for a second term faces growing obstacles, President Donald Trump’s primacy in the dizzying digital world is one of his top advantages, giving him a massive platform to connect with supporters and push a message that ignores his vulnerabilities related to the pandemic, unemployment and race relations.
Under pressure in June as major companies yanked advertising from its site, Facebook promised it would label Trump posts when they break rules around voting or hate speech. Video messaging platform Snapchat last month also said it would keep the president’s account active and searchable but would stop showcasing his profile on the platform.
“President Trump’s team, they’re blending in with social media culture, which is also why they’re getting into so much trouble,” said Cook, whose Twitter account @CarpeDonktum was permanently suspended last week for copyright violations. His memes are controversial because he alters videos to mock Trump’s political rivals, including Biden.
“The fan base is having a blast,” Leybovich said. “If they never gave the fans the ability to be amplified by the president, the stakes would be lower.” “If you want to compare the attention and engagement metrics, it might look like Trump is way ahead, but that attention and outrage isn’t always good,” Mercieca said. “When a child is throwing a tantrum, you’re giving them attention, but it’s not because you approve of their behavior.”
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