That includes influencer marketing on Facebook and Twitter.
Federal regulators want information from Juul and other e-cigarette makers on how they’ve been promoting their products and ratcheting up sales in the past several years.
A Juul representative allegedly once told high schoolers the company’s products were “totally safe,” according to a 17-year-old student’s testimony at a Congressional hearing over the summer. Juul has previously said it discontinued the “misconstrued” program. The program was meant to caution teens on the dangers of nicotine addiction, it said.
Flavors are part of e-cigarette’s appeal to young users, research shows. Last month, the Trump administration said it was working on tough new rules that would ban flavored e-cigarettes.
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