Troy Aikman says his beer company will never get political, saying they're focused solely on making great-tasting beer.
In fact, Bud Light sales are reportedly down over 20%, and Anheuser-Busch, who makes BL, market cap has taken an $18 BILLION hit, down from over 132B in April, to about 113B today.
Clearly, Americans are split on many issues ... and Aikman believes most consumers just want a company that isn't phony, and most importantly, makes a good product. "With so many of these companies coming out with bold, oftentimes polarizing positions, and they lack authenticity, and it's really just trying to gain market share. I think people see through that."
The 3x Super Bowl champion continued ..."I think they just want companies that are focused on the brands themselves, they don't want brands that are trying to get political, we're certainly not. We don't want to be a part of any debate outside of someone drinking EIGHT beers while they're having a discussion is really our perspective."Troy says EIGHT, which he launched last year , is still only available in Texas ... but that will likely change in the future.
Until then ... Aikman says you can count on them to keep churning out beer while avoiding polarizing issues.
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