Halloween treats have a tricky problem: plastic packaging that’s difficult to recycle. As America loads up on an estimated 600 million pounds of candy for Halloween, a handful of companies are trying to make it easier to recycle all those wrappers.
Mars and Rubicon won’t say how much they’re spending on their Halloween programs. Rubicon notes that it pays extra to UPS to offset the carbon emissions from shipping.
“It’s got to be profitable. These guys aren’t social workers,” said Brandon Wright, a spokesman for the National Waste and Recycling Association, which represents waste management companies. This year, she ordered a free bag from Mars, so that she can send a message that consumers care about plastic waste and want companies to switch to sustainable packaging.
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