#trending: Teen who went viral over 'luxury' Charles & Keith bag receives numerous endorsement offers, but expert warns empathy could ‘backfire’

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#trending: Teen who went viral over 'luxury' Charles & Keith bag receives numerous endorsement offers, but expert warns empathy could ‘backfire’
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trending: Teen who went viral over 'luxury' Charles & Keith bag receives numerous endorsement offers, but expert warns empathy could ‘backfire’

On Thursday, the teen showed off a new haircut and thanked Kimistry Hair Boutique for “gifting a new look.”

A scroll through Ms Gabriel's comments section on TikTok and Instagram reveals many other brands reaching out to the teen with product endorsement opportunities. This includes everything from food to skincare and even gym wear.The teen’s story seems to have resonated with audiences not only in Singapore but overseas.

“The publicity generated by the incident makes her attractive to many other brand strategists. It is a touching story and her public rebuttal, which was honest and even brave as it revealed her vulnerabilities very openly, made Ms Gabriel instantly relatable to hundreds of thousands of consumers like her,” he said.

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