The “Feels Like UGG” campaign star on her work as a transformational life coach, ayahuasca, and her “full circle” moment of working with UGG.
It happened really organically. It kind of fell into my lap rather than me searching for it. I didn't even really know what a coach was until maybe the start of 2020. When I was 21, I had a really dysfunctional relationship. I started out in fashion and beauty on YouTube, you know, just sharing with my followers. Then, when I started learning about self-help and spirituality and I started therapy, I was just sharing it all online.
When you say there was a point where you were coaching for free and sharing what you found, what were those sources? I call myself a student of life. I have a big appetite for information. Whether it was following my favorite therapist on Instagram and they would recommend books and I'd start reading those books, which would lead me to a spiritual teacher. It was a rabbit hole, I would get sucked into information. At Barnes & Noble, I had a joke that the self-transformation and personal growth section had my name all over it.
When I was younger, we didn't have a lot of money. We always just had enough. UGG was always out of my mom's budget, so it's been a really full-circle moment to be working with UGG. After the shoot I was like, “Mom, I'll get you a pair!” It was definitely an aspirational thing for me to have. It's really organic and authentic because I feel UGG is a brand that’s not like, “Okay, if you wear this, you'll fit in or be cool or become something else.
I think with my coaching as well, it's clear, and with UGG it's clear that the consumer is already the protagonist of their own life. UGG and I help you literally or metaphorically step into more of your power, whether that's through comfort, ease, an active lifestyle, or lounging at home. People come to me thinking I’m going to make me more powerful and confident. The power and the confidence has already been there, I'm just helping you get rid of all of the blockages.
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