Grocery store chain Trader Joe's says it is changing its ethnic food packaging after more than 1,400 people signed a petition describing brands such as 'Trader Ming's' and 'Trader Jose's' as racist.
to announce changes in product labeling that critics say are akin to racial stereotyping.
"While this approach to product naming may have been rooted in a lighthearted attempt at inclusiveness, we recognize that it may now have the opposite effect -- one that is contrary to the welcoming, rewarding customer experience we strive to create every day," Kenya Friend-Daniel, a spokesperson for Trader Joe's, said in a statement.
In the petition, Bedell wrote that some of the company's ethnic food labels"belies a narrative of exoticism that perpetuates harmful stereotypes."
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