Wisconsin's Trek launches new Red Barn Refresh program and makes it easy to trade in a used bike to a dealer in exchange for store credit.
Hey, were you guys born in a barn? Well, no… most of us weren’t, but Wisconsin’s Trek Bicycles was, in a red barn, so the story goes. Trek says the Red Barn Refresh program is the cycling industry’s first manufacturer-led, bike trade-in and refurbishment program. The goal here is to make it easy to “return a used bike in exchange for store credit”.
The program also gives riders access to high-quality bikes at approachable price points while simultaneously providing a convenient way to trade-in quality-owned bicycles that many consumers may not know what to do with.which outlines Trek’s goals to reduce emissions and the new ways that Trek is changing its business in order to better the planet.
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