The actress and beauty founder also posted a personal message to fans about Pattern's 'Phase 2' and the importance of celebrating the beauty of Blackness.
The actress and beauty founder also posted a personal message to fans about Pattern's "Phase 2" and the importance of celebrating the beauty of Blackness.Author:Stephanie SaltzmanPublish date:Jun 17, 2020When Tracee Ellis Ross launched her hair-care company Pattern Beauty — which specifically caters to curly hair textures — last fall, it was a celebrity beauty brand the world actually needed in a year full of celebrity beauty launches.
On Monday, Ellis Ross posted a video message to fans on Instagram, teasing Phase 2 of Pattern Beauty's product offering. In it, she shared her poignant thoughts about the importance of supporting Black-owned beauty brands and celebrating the beauty of Blackness — and the apt timing of Pattern's Phase 2 launch date.
The collection will launch on June 19th, aka Juneteenth, the holiday commemorating June 19, 1865, the date when enslaved people were officially freed across the confederacy, two years after the Emancipation Proclamation had formally freed them. "On Juneteenth, on our Freedom Day, Style Your Pattern is launching....let's celebrate who we are. Let's celebrate our beauty, shall we?" said Ellis Ross in her video.
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