For the ToysRUs kids of all ages! Geoffrey the Giraffe is making a comeback in Macys stores and two NJ locations are already open.
. There are several more New Jersey, Pennsylvania and Delaware locations not currently part of the Toys R Us locations revealed by the company.The in-store toy shops with 1,000 to 10,000 square feet of Toys R Us dedicated retail spaces will feature hands-on toy demonstration tables and a life-size Geoffrey the Giraffe statue for photo-ops. Macy's will also be hosting in-store Toys R Us events at all U.S. locations from Oct. 15 through Oct.
“Macy’s cannot wait to bring the Toys“R”Us experience to life in our stores,” Macy’s chief merchandising officer Nata Dvir said."We hope Toys”R”Us kids of all ages discover the joy of exploration and play within our shops and families create special memories together. The customer response to our partnership with Toys"R"Us has been incredible and our toy business has seen tremendous growth.
Macy's partnership with Toys R Us began online in August 2021, when Macy’s began offering exclusive Toys R Us products . Following the website addition, the department store chain’s reported earnings for the first quarter of 2022 saw toy sales jump 15 times higher than the comparable period prior to the Toys R Us partnership, the company said.
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