At Toyota, hybrids remain a higher priority than battery-electric vehicles, and the company only plans to sell 10,000 bZ4X EVs in the U.S. this year.
Toyota Has another bZ EV, but It's Not Coming HereThe bZ4X initially went on sale in spring 2022, but in June the company announced a recall involving a flaw with the wheel hub bolts that could cause the wheels to detach from the car. Only 258 cars were involved in the U.S., but those early customers were told to stop driving their cars.
It took until October for Toyota to come up with a fix, which involves replacing the hub bolts and wheels. The company started implementing the fix late in 2022 and the cars went back on sale in November, with Toyota moving 988 units of the bZ4X in the fourth quarter and Subaru selling 919 Solterras .
Only time will tell if this rocky launch mars the bZ4X's larger narrative, but either way this new model tells the story of where Toyota's priorities stand. As the industry continues to shift towards electrification, Toyota appears to be hedging its bets until it becomes clear which solution will win out in the end.
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