New offerings include tours that take tourists away from the usual hotspots and shopping malls, to less trodden areas for more localised experiences.
These include trips to Singapore’s offshore islands such as Lazarus Island, St John's Island and Pulau Ubin, as well as dinners at kelongs.Hong Thai Travel Service is one such travel agency which is changing its offerings to keep up with the emerging travel trends of the Chinese market.
“Singapore has always been one of the top destinations for China tourists to visit, and a lot of them are returning customers,” Ms Li said in Mandarin. The itineraries offered in its new packages were first designed earlier in the pandemic, when the agency had to pivot towards a Singaporean crowd that could not travel overseas.
Ms Li said her company plans to engage influencers and live-streaming services to advertise its tours directly to prospective travellers.“At the same time it targets the kind of age group we want … like 35 and below, and statistics show it is part of their lifestyle to travel. So this shows we need to have a presence on social media.”
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