A prominent medical expert in the U.K. has called for a ban on junk food ads as part of a range of proposals aimed at cutting childhood obesity rates.
as England's chief medical officer, Sally Davies claimed ads for unhealthy food were "everywhere look."
The crisis was being fueled by a range of factors, Davies claimed, such as increasing portion sizes, expensive healthier foods, and ubiquitous junk food commercials. Back in June, the U.K. government concluded a public consultation on introducing a ban on junk food TV ads before 9 p.m. in the country. Lawmakers are still analyzing the findings.
It referenced data from Nielsen AdDynamix, which showed confectionary products made up 18% of total annual advertising expenditure in the U.K., sweet and savoury snacks made up 17% of total expenditure, and soft drinks contributed 11%. Commercials for fruits and vegetables made up 2.5% of the overall spend.
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