Brands are pouring money into film and TV — meet 13 marketers making the biggest moves as Hollywood's new financiers
The consumer packaged goods giant's P&G Studios uses filmed entertainment to promote the company as socially responsible. Studio head Kimberly Doebereiner works with prestige production partners like Imagine Entertainment, Sugar23, andto make docs that have aired on Amazon's Prime Video, Hulu, Paramount+, and more. Of note: Its LGBTQ+-themed doc"Coded: The Hidden Love of J.C. Leyendecker" was talked about as an Oscar contender.
to promote environmental issues and"Frybread Face & Me," a narrative coming-of-age feature about a Native American boy that has Oscar-winning Taika Watiti as an executive producer.a film production company it billed as the first of its kind from a fashion house.
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