‘Top Chef’ season 20 is packing its knives and going to London
, and the show pays its own pretty penny to ensure it absolutely will not tell anyone how much if it can help it.
Quickfires are frequently sponsored entirely by brands, with chefs winning prizes, monetary or otherwise, in return for having to cook with certain ingredients. But that’s not all: the cash prize for the winner is always, always “furnished” by San Pellegrino, which Lakshmi will remind viewers of several times an episode, and the camera will routinely linger on a box of Morton’s kosher salt or Wholefoods logo for an excruciatingly long time in order to fulfil contractual obligations.
As such, it’s no surprise that U.K. Food Minister Victoria Prentis is absolutely loving this link-up: “I’m pleased that Top Chef has chosen London for its first-ever season outside of the US. We’re rightly proud of our exceptional food and drink produced here in the UK. From Scottish salmon and Welsh lamb to Northern Irish beef and English sparkling wine, our food and drink are recognised at home and abroad for its great taste and high quality.
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