Stay ahead of the competition with the top 5 marketing trends and predictions for 2024. Discover the strategies that will shape the future of marketing.
Discover predictions for how major trends will shape the landscape of marketing next year and beyond., whereby I agree to provide Gartner with my personal information, and understand that information will be transferred outside of mainland China and processed by Gartner group companies and other legitimate processing parties and to be contacted by Gartner group companies via internet, mobile/telephone and email, for the purposes of sales, marketing and research.
No. 3: By 2027, 20% of brands will lean into positioning and differentiation predicated on the absence of AI in their business and products.As AI becomes more prevalent in marketing, addressing consumer trust and confidence issues will be a significant challenge. A segment of customers may shift their behaviors and seek out AI-free, “acoustic” brands that prioritize authenticity and ethics.
Connect with the leading CMOs and marketing leaders to get the latest insights on marketing technology, trends, innovation and more.How to Apply Generative AI for New Competitive AdvantagesHow Generative AI Will Impact Business Leaders Plans in 2024The top 5 marketing predictions for 2024 from Gartner experts are:
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