Hilfiger will virtually showcase its spring 2022 collections, plus host a digital retail platform where consumers can shop NFTs for their avatars or purchase physical items.
Metaverse Fashion Week will feature more than 50 luxury and digital brands that will showcase new collections and host presentations, discussions, concerts, after parties and film installations, all virtually. A luxury shopping area called the “Boson Portal — Fashion District” has been designed to be similar to Paris’s iconic Avenue Montaigne, where brands can virtually sell both digital and physical items through NFTs.
The Tommy Hilfiger store is located within Boson Portal. Consumers can teleport their avatar to the virtual store and shop a range of limited-edition products from the spring 2022 collections. Visitors will find floating 3D renders of signature styles, including the varsity jacket for men, the madras shirt for women and a unisex hoodie featuring the Hilfiger logo. The items can be purchased as NFTs, which are redeemable for physical products delivered to customers’ doors.
Hilfiger has been innovating in the metaverse for several years. In 2020, he launched “Tommy Island” in Animal Crossing, and in 2021, he forged a strategic
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