Many Indian restaurants are cutting back on tomatoes in their popular dishes and consumer companies are ramping up production of cheaper purees that are flying off the shelves, after prices surged more than 500%.
Milk and vegetable retailer Mother Dairy has seen a 300% jump in tomato puree sales in the last 15 days in New Delhi, a spokesperson said. Indian consumer giant DaburPuree sales at Tata's online shopping website BigBasket surged 175% in early July, with senior executive Seshu Kumar saying customers who earlier bought an average of 1 kg fresh tomatoes per order were buying half of that.
"With the prices going over 100 Indian rupees , I tried to experiment with tomato ketchup for Indian gravies ... Not everyone in the family liked it," said 34-year-old Pravieen Sridhar, who runs a laundry business in Chennai. Vegetables are a politically-sensitive commodity in India, where average per-capita income was estimated to be around $200 per month in 2022-23. Price spikes in onions – another key ingredient used in Indian cooking - contributed to the fall of more than one state government in the past.In a New Delhi business district, Birju, who sells a cheap bread-and-pea street food which typically comes with tomatoes, said he now uses the expensive item only as a garnish, and only when people push for it.
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