Italian fashion label Tod’s is highlighting the idyllic and stylish world of its home country in its latest campaign.
“Under the Italian Sun” reveals looks from the spring/summer 2022 collection, following jubilant models as they travel through the picturesque setting in their soft shades and chic looks. The short film encapsulates the timeless and versatile style of the brand and the eternal enjoyment found in Italy.
The cast may include models fashioning cream button-down shirts and trousers, scarlet loafers and small handbags, but the star of the show is Italy. Tod’s house codes including unbridled joy, peacefulness and craftsmanship permeate through the entire campaign.“Tod's is weaving an unmistakable ethos that resonates with those who want to infuse their life with a dose of optimism and a dose of insouciance,” Ms. Serdari said.
The brand intends for its customers to feel good wearing Tod's products, and to remember the importance of having fun.