The fashion brand is partnering with nonprofit The Savory Institute to build out a regenerative leather supply chain.
Author:Whitney BauckPublish date:May 29, 2020When I first started writing in January of 2019 about regenerative agriculture — a form of farming that focuses on soil health — it was hard to find mentions of this term, which was already gaining prominence in the food space, anywhere in fashion publications.
"The fashion industry has a significant impact on greenhouse gas emissions, and we believe it's all of our responsibility to be a part of the solution," wrote Timberland director of sustainability Colleen Vien in a release. "Regenerative agriculture presents a powerful opportunity to go beyond simply minimizing our impact, to actually create value and have a net positive effect for the land and the farmers.
Customers will see concrete proof of all this investment in fall 2020, when Timberland plans to launch a boot collection featuring "leather from verified regenerative ranches" sourced through the Savory Institute.
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