Danielle Walsh, from Belfast in Northern Ireland, had made the pre-drinks video as a paid advertisement for drinks company VK.
Danielle Walsh made the video as an advertisement for drinks company VK. READ MORE:An influencer 'paid to party' has had one of her TikTok videos banned by advertising watchdogs - after downing four cocktails in under 90 seconds.
Despite the heavy drinking, Danielle says she never gets a hangover thanks to eating pickled onion crisps and Diet Coke.She failed to identify it as an advert and it subsequently broke the Advertising Standards Authority's rules on encouraging excessive drinking The regulator explained that the video showed Ms Walsh - who has her own line of metal straws that enable drinkers to 'down pints like an exhaust pipe' - stood behind a bar with a row of glasses in front of her whilst music plays in the background.'We're going to do four in one, because we're getting lit tonight.'
As they were being made, images appeared on the screen with the ingredients for each cocktail, its name and the VK logo.ASA regulators complained the video was 'irresponsible', as it encouraged excessive consumption of alcohol, and was not obviously identifiable as an ad. On this occasion, the company said this hadn't happened, and that Ms Walsh had posted the videos without their final approval.
It may be that in some cases the inclusion of a clear identifier is the most straightforward way to achieve this 'We also considered that the comment"We're going to do four in one" stated Ms Walsh's intention to drink four cocktails in one video, which further implied the excessive consumption of alcohol.'We noted that the volume of"mixer" in each cocktail was minimal.
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