The colorful, fantastical sculptures of Dallas artist Dan Lam have garnered millions of views on social media.
The McNay Art Museum takes a leap into the unknown with its new exhibition, opening March 22, featuring Dan Lam and Carlos Donjuan from Dallas, and San Antonio artists Ernesto Ibañez and Angela Fox.
Each artist transforms familiar materials and forms into fantastical imagery and sculpture that evokes imaginary worlds come to life. Among the four artists, Lam has achieved a sensational level of popularity thanks in part to the rise of social media as a way for artists to connect directly with audiences.A quick scan of her various social media accounts reveals why Lam has attracted nearly 1 million followers.hugging one of her person-sized sculptures while wearing smiley-face slippers in one post, and seemingly balancing a neon-rainbow-colored drip sculpture on one finger while standing barefoot in her studio in another.
“I didn’t get on social media with any kind of strategy,” Lam said. “I just wanted to share my work.” Her way of posting grew as organically as her sculptures, she said. “I would be working, and I’d have moments where I’m like, ‘Oh, this is cool. I wonder if I should just record this, and if people might also think it’s cool.”of pouring a translucent green circular blob sculpture attracting 9.3 million views over a one-year period, and many posts attracting hundreds of thousands of views.
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