The feature is for businesses and content that creators “want the world to see.”
Among the more notable features announced today is a “Promote for Others” option, which allows brands working with influencers to throw money behind the content creator’s post or live video. Creators can also, in turn, promote other users, brands, or businesses “they want the world to see,” TikTok says.
The company didn’t outline exactly how this feature would work for the account getting boosted — users will need to get permission to promote other people’s posts, but TikTok didn’t expand on whether there will be a formal mechanism for that.
Of course, some people don’t necessarily want their content to get more views. Other platforms have built-in safety features to handle this — Tumblr, for example, introduced the ability to
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