TikTok is rolling out shoppable video ads that will allow users to carry out the entire transaction process without ever leaving the app:
out shoppable video ads for influencers, per Adweek. The shoppable ads will allow TikTok users to carry out the entire transaction process without ever leaving the app, creating a closed ecosystem similar to other popular social platforms like Instagram.
TikTok is ramping up monetization efforts in the US, but it will need to demonstrate consistency to draw sustained interest from brands — and that means attracting bigger influencers. TikTok has video ads and worked with brands for different challenges, but adding a feature that provides a higher value prop to social media stars will help it attract more attention from the group.
Should better monetization options help TikTok draw more popular personalities to the platform, it's likely that some portion of their loyal audiences would come along. That's something TikTok could use: While the app has been downloaded over a billion times, it boasts just
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