TikTok is gearing up for a major lobbying fight in Europe
As the economy back home plateaus, Chinese companies with global ambitions are “looking for new markets, new growth opportunities,” said Chris Reitermann, chief executive of Ogilvy Asia & Greater China, who cited Europe as a “big priority” for his clients.
“There is a shift in how China is approaching its lobbying strategies, both through private companies and in the government,” said Katharine Ainger, a writer who has worked with Corporate Europe Observatory, a Brussels-based lobbying watchdog. “It's embracing more the Western lobbying strategies.” But its setup in the EU capital will be relatively modest, with a focus on filling out its roster of executives and public policy experts in the EU's leading countries when it comes to tech regulation — the U.K., France and Germany.
“They need to prepare the ground for what’s to come,” according to a person in the industry with first-hand knowledge of the company’s thinking. “They benefit from the fact they are not perceived as Chinese [in Europe],” the person added.
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