TikTok has announced it is the official partner of the Cannes Film Festival, which kicks off on May 17.
Tilda Swinton, left, and Honor Swinton Byrne arrive for the screening of "Les Olympiades" at the 74th Cannes Film Festival in Cannes, France on Jul. 14, 2021.Kalhan Rosenblatt
TikTok users will be able to watch interviews with actors and red carpet events at Cannes on the app.that the creativity of its users around the world plus billions of views in niche communities, like #filmtok, made the partnership between the app and the festival ideal. He added that TikTok is excited for the partnership to"deliver creative ways for our community to" engage with cinema.
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