“Anyone else feel like it’s low key kinda cringe to post on Instagram now?”: teens are falling out of love with Facebook’s platforms in favour of TikTok. But the app has a dark side
These numbers are a consequence of lockdowns, but are also a testament to TikTok’s engrossing “For You” page , which is powered by an algorithm that serves users an endless stream of videos they might be interested in. Getting featured on it is often an indicator that a clip will go viral , which is part of the app’s thrill. The platform, owned by Beijing-based ByteDance, has become synonymous with lip-synching teenagers, dances and challenges.
The reality is different. Last year the Intercept, a news site, published Chinese moderation documents, revealing a preference to filter out users with “ugly facial looks”, “beer belly” and content that risked “endangering…national honour and interests”. Teenage girls have been targeted with adverts about intermittent fasting.
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