Ticketmaster has attempted to explain, in detail, what went wrong with Taylor Swift's 'Eras Tour' sale ... which entails blaming bot attacks and would-be resale spammers.
To resolve this record amount of traffic while simultaneously taking care of the folks who should've been guaranteed a chance to buy passes ... Ticketmaster says it started staggering queues, the result of which ended with longer wait times and, inevitably, frustrated users.
Ticketmaster says they know this caused confusion -- and in some cases, people to lose their spots outright -- but insists it was the best option under the circumstances. TM also proudly touts the fact 2.4 million tickets were, in fact, ultimately sold to authenticated fans ... and that less than 5% of the tickets sold ended up for resale, a W in the site's book.
Ticketmaster says it regrets the fact some were left empty-handed, but also adds this perspective ... it's unfeasible toTM says,"[B]ased on the volume of traffic to our site, Taylor would need to perform over 900 stadium shows … that’s a stadium show every single night for the next 2.5 years. While it’s impossible for everyone to get tickets to these shows, we know we can do more to improve ... and that’s what we’re focused on.
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