Food brands take note, this isn't how you announce a recall on social media.
one of its products, the French Lentil + Leek Crumbles, and then informing consumers via an ambiguous Instagram post.of the recalled product on Instagram, with the caption: “An important message regarding our French Lentil + Leek Crumbles. Link in bio with details.” Many criticized the company for vaguely alluding to a problem with the food, which is reportedly causing various health issues for many consumers, instead of clearly warning people about the risk of eating it.
“Why not include the important message in the caption? Is your social media aesthetic more important than consumers’ health?” one commenter wrote. Another commenter said, “This is an emergency not a P.R. stunt.” And another wrote: “This isn’t how you inform your customers that one of your products is sending people to the hospital.”You read that right: the hospital.
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