Three Founders on Their Origin Stories, Fundraising, and Their Decision to Sell
, with each leader detailing their company’s unique origin story and what ultimately led to their decision to sell.
Johnson decided to self-fund both of her businesses, which she says came with its own set of problems. But, ultimately, she had a few good reasons for bootstrapping rather than fundraising, she said. Firstly, Johnson explained that Create & Cultivate was already extremely successful and didn’t need the cash. Her second reason was a matter of control; Johnson loved being able to move quickly and make her own decisions.
” Then came Lively. “When I came to New York, I said, 'I wanna create a brand for women like me, like others that just really inspire that feeling of passion, purpose, and confidence.'” Tracy DiNunzio’s story looks very different. DiNunzio went to art school and spent most of her twenties pursuing a career as a painter. Her last project for art school eventually became the premise of Tradesy. “I thought,
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