'Three Lessons For Building a Killer Ad Game' by maxvwalbert advertising videogames
. It’s impossible to say how many leads Chipotle received from the game alone, but compared to other years, there’s no doubt the game played a key role in their marketing strategy.: Chipotle’s game was a non-aggressive lead generation tool. Rather than “yelling” at your potential customers through YouTube, Google, or Instagram ads, Chipotle organically enticed customers to play their game and sign up for their rewards program.
Mortgage Hero’s hallmark product is financing mortgages for first-time homeowners — particularly millennials. When first-time homeowners seek out a mortgage, they’re often frustrated with the amount of work it takes to obtain one. They need bank statements, tax returns, and pay stubs. It’s a nightmare.
But what seems boring and insurmountable in real life can be gamified into something fun, encouraging, and educational. In the game, you collect each necessary item in a fun scavenger hunt. It preps the potential customer on what’s to come and serves as a lead generator. . If you want the customer to understand your complex product or a complicated part of it, they may be more willing to spend their time and energy learning through a game than watching an ad.make the point of contention the object of the game and then give the player points or rewards for interacting with it. In Mortgage Hero’s case, millennials are nowVoila, what was once a confusion in your lead generation pipeline is now a colorful, fun, challenge that attracts new customers.
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