“This Will Be Dangerous in Elections”: Political Media’s Next Big Challenge Is Navigating AI Deepfakes

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“This Will Be Dangerous in Elections”: Political Media’s Next Big Challenge Is Navigating AI Deepfakes
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AI-generated audio of politicians—deepfakes—is already creating a new challenge in political media: “It’s going to get better, and scarier, very fast.”

Tommy Vietor

he’d run into “a very important friend over the weekend,” before teeing up an exclusive audio message from PresidentThe clip was filled with Bidenisms and some jokes The whole thing seemed somewhat plausible: Biden himself went on the showBarack Obama,“That was obviously fake,” Vietor said afterward. “But boy will this be dangerous in elections going forward.” This, being AI-generated audio of politicians—deepfakes—which, as fellownoted, is already creating a new challenge in political media.

“Over the last few months, this is the first time that generative AI has gotten so good—not good enough to maybe actually fool someone, but it’s getting there, right? You can see how it would pose a credible threat,” saysa tech reporter for BuzzFeed News. Dixit points to deepfakes of politicians that have gone viral, as well as ones featuring podcaster

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