Swedish eyewear brand, Chimi, is going global
and Daniel Djurdjevic. The idea was to create easygoing and colorful sunglasses that are selfie-friendly and pair quality with an accessible price point. Now, despite the economic contraction caused by the COVID-19 crisis, Chimi is expanding its reach with a new flagship in Stockholm and a collaboration with. Launching the brand into 2.
Lindström worked closely with H&M as he made his debut in menswear, which he designed to work as accessories to the eyewear. Like everything at Chimi, the camp shirts, drawstring shorts, and bucket hats Lindström came up with are bright twists on classics—and affordable. “Swedes are very good at finding the middle way,” observes Jonas Löhr, the brand’s commercial director. “We have a word,that no one else in the world has, that [means] ‘midway.
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