This Sephora Uses Color-Coded Baskets to Identify Which Shoppers Want Help

日本 ニュース ニュース

This Sephora Uses Color-Coded Baskets to Identify Which Shoppers Want Help
日本 最新ニュース,日本 見出し
  • 📰 TeenVogue
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This is an incredible idea.

store in Europe is trying to figure out which of these moods you're feeling before a salesperson even approaches.

Sephora shopper and Twitter user Cami Williams snapped a photo of two basket options at an undisclosed Sephora location: The red baskets indicate "I would like to be assisted" and black baskets mean "I would like to shop on my own." The color-coded system saves everyone time; certainly, Sephora would rather its employees spend more time with the people who actually want help, instead of approaching customers who will wave them away.

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