It doesn't come as too much of a shock that an American pizza chain is closing in the pizza capital of the world. It's reported that the offbeat menu items don't match the traditional fare.
initial location in Milan
, the company's Italian franchiser, ePizza SpA, said that"we're going where no major pizza brand has gone before" and promised to use"100 percent tomato sauce and mozzarella" on its pies, per CBS News. But after borrowing heavily to fund ambitious expansion plans, the chain struggled to move pizzas during the country's COVID-related lockdowns—especially as many smaller shops signed up with third-party delivery services to meet local demand.
"We attribute the issue to the significantly increased level of competition in the food delivery market with both organized chains and 'mom & pop' restaurants delivering food, to service and restaurants reopening post-pandemic and consumers out and about with revenge spending," the franchiser said in its investor report outlining its fourth-quarter 2021 results, per Bloomberg News.People have been responding to news of the closures on social media.
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