Lilium says the coming air-transport revolution will start with individuals who can afford the new electric aircraft.
The German aircraft maker plans to release details of a special-edition luxury Jet, with its optional bells and whistles, and à la Tesla, register potential owners via a microsite. Lilium said it will announce more details about the special edition and microsite next Tuesday in a letter to shareholders. The initial price tag for a Lilium Jet is in the neighborhood of $4.5 million, according to its recent sale of 220 jets for $1 billion to Azul airlines.
“We believe that high-net-worth individuals will be key to the eVTOL market in its first years,” Sebastian Borel, vice president of business operations, told. The wealthy who can afford the Lilium Jet could use it to commute from landing ports at their homes to work, or other locations that the winged eVTOL, powered by 30 ducted fans Lilium calls “jets,” can reach with a theoretical range of 150 miles.
Just about every white paper on the fast-emerging eVTOL segment agrees that it will be corporate travelers or wealthy individuals kick-starting the electric air revolution, mostly because initial costs will be higher than ground alternatives. Once the industry reaches scale, prices will come down to more affordable prices for general travelers. The company estimated in 2011 that it would cost about $2.5 per mile to fly on its aircraft.
Three years will also give the aircraft industry—airports, potential vertiports and electric charging stations—time to plan ahead for the infrastructure. “It won’t be like there will be hundreds of electric jets whizzing overhead in Miami or New York during the first years,” says Borel. “With a few high-net-worth individuals starting out, airports won’t have go to from zero eVTOL landings to 50 per day. They can adapt with a few, then grow the infrastructure.
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