For his new collection for Paris Fashion Week, French couturier Julien Fournie worked with India's Creations By Shanagar, whose clients include Jean Paul Gaultier, Yohji Yamamoto, Donna Karan and even the movie Moulin Rouge!.
Sitting in a lotus position, four men weave glittering beads through gold thread on an organza sheet, carefully constructing a wedding dress that will soon wow crowds at Paris Fashion Week.
"India is number one in the world in embroidery. It's ancestral. They've been dressing maharajas in gold-embroidered outfits since the 16th century."Fournie works with a company called Creations By Shanagar , housed in a non-descript beige building near Mumbai's international airport. "He has a lot of fantasy. He comes up with his own concepts and I have to translate those ideas into embroidery.
He does not divulge the current clients on his books but his past roster gives a sense of the high demand. They include Jean Paul Gaultier, Yohji Yamamoto and Donna Karan.Even Hollywood came knocking, with Shanagar helping design Nicole Kidman's costumes for the 2001 hit Moulin Rouge!.
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