Bacardi for Christmas, anyone?
The back story: Coquito is the Caribbean equivalent to eggnog, a boozy holiday sip. It has rum , but it gets its tell-tale flavor from spices and coconut milk — “coquito” is Spanish for “little coconut.”
It’s a move that came from closely studying market trends, says Ned Duggan, a Bacardí senior vice president. He points in particular to the growing popularity of bottled/canned cocktails— Bacardí has its own such line, with offerings that include a ready-to-drink Mojito. “Millennials and Generation Z enjoy the convenience” of such products, he says.
Still, it’s no simple task making a commercial coquito because no two recipes for the holiday favorite are alike. Duggan says Bacardí did lots of research before coming up with a final product. “It took six months,” he says.
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