In a movie match-up almost as unlikely as Barbie and Oppenheimer, The Eras Tour took on Killers Of The Flower Moon in cinemas.
Martin Scorsese took on Taylor Swift in cinemas over the weekend. And while the box office belonged for a second time to Taylor Swift: The Eras Tour, Scorsese’s Killers of the Flower Moon got off to a strong start in Apple Studios’ first major theatrical gambit.of $92.8 million, Taylor Swift: The Eras Tour took in an estimated $31 million over the weekend from 3,855 locations, according to AMC Theaters.
Killer of the Flower Moon also marks the best wide-release debut for a film from a streaming company. While Netflix has charted a mostly limited approach to theatrical release, Apple and Amazon, which last year closed its purchase of MGM, have pursued more expansive theatrical strategies. “If ‘flexibility’ is the new mantra of the theatrical movie business, then this is a significant success — it establishes a viable option for the companies,” David A. Gross, who runs the movie consulting firm Franchise Entertainment Research, said of the Killers of the Flower Moon launch.
Killers of the Flower Moon also reeled in more young moviegoers than one might have expected. Paramount said 44% of ticket buyers were under the age of 30.
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