After watching hours of racist, violent footage in order to direct her projects Selma, 13th and WhenTheySeeUs, Ava DuVernay is not easily shaken
, Ava DuVernay is not easily shaken. But the video of George Floyd's death that has inspired protests around the world over police violence impacted DuVernay differently — and sparked an idea.
DuVernay, who has raised money for LEAP from donors including Ryan Murphy and the Ford Foundation, says she is halfway toward reaching her fundraising goal for the two-year initiative, which will back 25 projects . "As artists, what can we do?" DuVernay says. "Well, we can tell the story." During the event, Black employees at various levels of the company shared personally painful stories, such as CFO Pascal Desroches discussing being pulled over by police, a senior vp strategy talking about the time his parents gave him "the talk" about dealing with racist officers, and a female staffer who described trying to find floral-print masks for her family during the coronavirus pandemic so that they would appear unthreatening when in public.
The town hall was the latest step in the company's long-term inclusion efforts — WarnerMedia is unusual among the major studios for sharing publicly its employee demographic data, which shows that 38 percent of its staffers are people of color, a number that drops to 20 percent for the vp-and-above level. The company is also participating in a push for policy change driven by its parent company's access to lawmakers.
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