A survey of more than 10,000 car shoppers and their dealers sheds some light on car buyer sentiment, and what the most satisfied buyers did to score a car.
Americans are fed up with car shopping. Satisfaction with the shopping process seems to have peaked in 2020. For two years in a row, higher prices and tighter inventory have left consumers less satisfied with their car shopping experience than they were the year before.
accSupply problems left a lot of shoppers... Americans are fed up with car shopping. Satisfaction with the shopping process seems to have peaked in 2020. For two years in a row, higher prices and tighter inventory have left consumers less satisfied with their car shopping experience than they were the year before.
Want to enjoy the process? Order your car Buyers were more likely than ever before to order a vehicle and wait for delivery. Nearly one in five new car sales in 2022 was pre-ordered – an 89% increase from 2021. Those who ordered were more likely to be satisfied with their purchase than those who bought from the dealer’s stock.
Among buyers who pre-ordered, those who bought directly from an automaker were happier than those who placed an order through a dealership. Researchers found that ordering directly led to shorter wait times and more transparency in tracking the car through production and delivery.
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